SSRU Communication Arts students in the field of Advertising and Marketing Communication, 4th year, consisting of Mr. Phuwaphong Phumaraphan, Mr. Jetrarin Yasang, Ms. Sunkaphon Jannongwao and Miss Naphaphak Jokphaitam, have jointly developed a research on "Brand Communication Strategies of Big Mountain Music Festival's Brand Communication Strategies" for publication in the Journal of Rajamangala University of Technology Journal, Year 5, Issue 1, January - June 2020, which is in the Thai Journal Citation Index (TCI) database, group 2, with an assistant professor Dr. Prakaikavil Srichinda, group professor of Communication Arts Advertising and Marketing Communication Is an advisor and develop academic articles for students According to the basic research policy of undergraduate students Suan Sunandha Rajabhat University.